NVIDIA’s most popular Lovelace GPU, the GeForce RTX 4070, has gotten its first official price cut, dropping to $549 (MSRP: $599). Following the release of the Radeon RX 7800 XT at just $499, NVIDIA and its partners were under pressure to reduce the pricing of its budget SKU. It’s worth noting that even after the discount, the RTX 4070 is pricier than the Radeon RX 7800 XT despite offering roughly the same level of performance.
The previous-gen GeForce RTX 3070 was rolled out for $499, the same as the RX 7800 XT. NVIDIA pricing has taken a sharp turn to the sky with the release of the Ada Lovelace family. The RTX 4070s discounted are mostly entry-level variants with dual-fan heatsinks, minimal PCBs, and VRMs.
MSI, Gigabyte, and Zotac are now selling their lower-end RTX 4070 variants for $549, with the Windforce OC 12GB being the most appealing out of the three. The GeForce RTX 4060 Ti has been discounted by a paltry $10-15 to tackle the RX 7700 XT, a rather pathetic sight, to be honest.
Out of the remaining RTX 40 series GPUs, the RTX 4080 has been previously discounted by -$200, the RTX 4070 Ti by $10-15, while the RTX 4090 is mostly selling above its $1,599 MSRP.
